Department of Posts(DOP) Issued Proposal for Revamping of Franchisee Scheme – Dak Mitra Full information with SOP.
No. 46-06/2021-plg
Government of India
Ministry of Communications
RB & Planning Division
Dak Bhawan, New Delhi
Date: 13th October, 2021
To,
All Heads of Circles,
CGM (Vig)/CGM (Parcel)/ CGM (CEPT)
Subject: Dak Mitra – Proposal for Revamping of Franchisee scheme
Sir/Madam,
The current Franchise model has shown downward trend in terms of business and transactions. The modal is restrictive in nature, due to limited products, limitations of bulk booking etc. Further there is dependency on link Post Office marred by wait at PO counters, no technology-based interface for real time data flow with delays in payment of commissions, to the franchise as the process is manual and demotivates the franchise.
In addition to this less amount of incentive payment, non- distinctive of weight and distance also impairs booking of long – distance articles as well as parcels. It further does not facilitated institutions & co-operat franchise to participate.
As a policy matter, it is proposed that all the schemes Franchiser outlet, Postal Agent, OPA & PSSK needs to get subsumed into one. At this stage, proposal document for the Revised Franchise Scheme as Dak–Mitra is attached herewith for your parswise comments/suggestions before finalization. Your comment may kindly be forwarded to this office by 25/10/2021.
This issues with the approval of competent authority.
Annu Paul
ADG (DBT/DARPAN)
Copy to:-
- DDG Mails/DDG PMU/GM CEPT, Mysuru in addition to the comments for developing a platform to support Dak Mitra and for providing approval for any technology development for Dak Mitra in CSI platform.
- Other DDGs: This may be taken up as agenda item vide circulation for development of a platform on these lines to support this SOP
