AEPS (Aadhar Enabled Payment Services) is beneficial to customers but how it is going to help GDS, DOP and IPPB
Revenue and Profits – Bank will get 0.5% commission ( max capped at Rs 15) and 25% of this will go to GDS. Example : on withdrawal of 3000 bank will get Rs 15 and GDS will get 25% of it.
Social: Villagers will directly visit BO’s which will subsequently improve the image of BO and GDS and the relationship with geneal public.
Departmental- Whenever a customer come to visit BO for AEPS he/ she will get awareness about other services provided by Department of Posts. Marketing of DOP products becomes really easy..
You all know that the customers are fed up of queuing up in banks counters and visiting CSPs of banks. Banks are not planning to start new ATM locations as the maintenance cost is too high due to the recent stringent policies announced by RBI..Some banks are pondering over to shut down the existing ATM services also. Whereas Dept of Post is accessible to every last mile. Hence AEPS at BO level will be a milestone.
It is requested that whenever a customer visits for AEPS, open his IPPB account with 100 rs and also explain them DOP’s other products also..
Together we can grow further…Aapka Bank Aapke Dwar…..
IPPB – DOP